Digital Marketing

What is Digital Marketing

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising has become commonplace.

Why is Digital Marketing so Trendy

Who does not use Google?

The answer is no one

Worldwide

The world is your limit

Freedom

No physical limits

Easy to analyse

You have a nice graph to watch evolution of your work

It is cheap

All you need is skills

Targeted

Reach people based on location, gender, age, interests

Result of Web Traffic After SEO in Google Analytic

SEO

Search Engine Optimization (SEO)

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO Audit

Detailed analysis on the website and provide bespoke SEO strategy

Keyword Research

Advanced technique in finding potential and quality keywords

On-Page Optimization

Optimize webpage, resolve the error, improve content and user experience

Off-Page Optimization

Assist you in building quality external backlinks to increase your website authority

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Facebook

Facebook is best for posting general company updates and running interactive campaigns

Twitter

Use Twitter for short text updates and campaigns utilizing partnerships and influencers

LinkedIn

As its core, LinkedIn is a place for professionals to connect. If you're a B2B brand or involved in talent sourcing, it might be for you

Instagram

Instagram is entirely based off of visuals, so focus here if what you offer is within travel, fashion, art or the like

Video Marketing

Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product — show them something about your philosophy, or share some information on an interesting event, or offer some valuable information.

Ideal Video Length

0 seconds

Instagram

0 seconds

Twitter

0 seconds

Facebook

0 seconds

Youtube

Sample of Video Marketing